The objective is to expand its presence in the US and attract working professionals to take up digital marketing courses in search engine optimization (SEO), web analytics, social media marketing, conversion optimization, mobile marketing, advertising, and content marketing.
Market Motive was co-founded in 2007 by Michael Stebbins, John Marshall and former Google employee Avinash Kaushik. It builds curriculum that trains professionals on digital marketing, and has delivered web-based certification programmes to Fortune 500 companies, including Microsoft, Home Depot, Dell, Ogilvy, Federal Express and JP Morgan Chase, and education institutes like Duke University, Benedictine University and Concordia University.
Market Motive will continue to operate as an independent arm of Simplilearn with co-foun der Michael Stebbins staying on as CEO along with his entire team. Stebbins will also join Simplilearn as the chief innovation officer.
"Our focus continues to be to provide a wide range of short-term certification-based courses that have a direct impact on the learners' careers," said Krishna Kumar, founder & CEO of Simplilearn. "The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment."
Simplilearn has recently concluded a $15 million (Rs 95 crore) Series C round of funding led by Mayfield Fund, with existing investors Kalaari Capital and Helion Venture Partners participating in the round. Simplilearn has raised a total of $28 million (Rs 170 crore) from investors so far.
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Source: Simplilearn buys US firm for $10 million
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