Email Marketing Tips for Lasting First Impression

In their latest marketing trends survey, Campaigner revealed that online retailers are aware of the slowing economy. Thus, they are looking to email marketing as their top means of customer acquisition in the coming year. The survey also reveals that they are focusing on leveraging welcome emails for increased consumer engagement, acquisition, and conversions.

The survey also points out the following:

Nearly two-thirds send a welcome email to new subscribers within 24 hours

Nearly one-third of new subscribers make a first purchase within 48 hours of subscribing

Yet, over half of marketers feel they are not making the most of their welcome email

Check out the infographic below to learn more:

Image Credits

Featured Image: Image by Campaigner. Used with permission.Infographic by Campaigner. Used with permission.

Source: Email Marketing Tips for Lasting First Impression