Take the guesswork out of marketing automation technology

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More marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.

The "Marketing Automation Simplified" guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing and breaks down the tips marketers need to automate and optimize.

Visit Digital Marketing Depot to read this easy-to-digest guide.

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
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